SMEG: A GLOBAL DESTINATION
BRAND ACTIVATION CAMPAIGN
This project was a proposal for the Design Week, transforms the Smeg FAV28 fridge into a cultural experience. Opening it begins an immersive journey through different countries, every scenery inspired by each culture. Every fridge becomes a passport connecting the world through food.
15% en cuadernos
SMEG
If you look inside a fridge, could you guess who it belongs to?​
But if the fridge speaks about us, what does it say about the world?
​
The smeg FAV28 doesn’t just store food it preserves culture.
​That's why we can say it's an international cultural icon.
A TRIP BY OPENING THE FRIDGE
"IF FOOD IS CULTURE AND THE FRIDGE PRESERVES IT, THEN THE FRIDGE PRESERVES CULTURE AND CONNECTS THE WORLD."
When you enter in the booth you can see everything from the sky with clouds and it feels you’re flying.
01.
02.
You can be in Mexico.
Inside the fridge, it’s gonna be the welcoming to that country in that language.
03.
And then you’re gonna be able to see the interior of that fridge with their traditional ingredients.
At the end of the experience, each visitor receives a collectible NFT keychain linked to the country they explored.
POST EXPERIENCE
PRE CAMPAIGN
"Fridge Tours" with influencers and chefs from different countries sharing the inside of their fridges.
