Galletas - $4
Sánguches - $2,5
Té/Café - $1
Jugo fresco - $2
TRUSSARDI CASA
CRAFTED TO BE EXPERIENCED
This campaign by trussardi casa transforms design into a sensory and emotional journey. through five immersive spaces, visitors experience design as something intimate, everyday, and deeply milanese an invitation to feel, remember, and share, rather than simply observe.
Design is not just made to be admired, it's made to be lived.
DIGITAL CAMPAIGN
Before the installation opens, a campaign will launch with five short films, each inspired by one of the verbs from “designed to be…”. these emotional teasers don’t reveal the space but evoke the sensations visitors will later experience.
THE JOURNEY
Inside the Trussardi showroom in Milan, guests embark on a self-guided emotional journey. With headphones playing a synchronized audio story, they explore five immersive rooms:
Lived, Touched, Seen, Discovered, Shared their own pace.
This isn't about observing design. It's about feeling it physically, emotionally, and sensorially.
DESIGN TO BE LIVE
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DESIGN
LIVED
A warm, gently living room where visitors can sit, touch, and explore a quiet moment.
DESIGN
TOUCH
A darkened space where visitors discover Trussardi pieces through touch and sound, without sight.
DESIGN
SEEN
In a quiet gallery, Trussardi pieces reveal their stories through AR who made them, how they’re lived.
DESIGN
DISCOVERED
A library of emotion where objects and stories meet. Guests share memories, turning words into visual keepsakes.
DESIGN
SHARED
A cozy Milanese lounge where guests share an aperitivo and leave their mark through words, images, and memories.
DIGITAL EXTENSION
The Trussardi House will also live online through an immersive website. Visitors can explore each room virtually, listen to the storytelling, and interact from anywhere
